Category: General

The 4 Key Elements Needed for Effective Demand Generation

Cheshire Impact “Should we do demand generation or account-based marketing (ABM)?” It is a question I am often asked by customers and prospects alike. The answer I give is . . . yes. While I will not use this post…

Meet the team – Wendy Davis – VP, Customer Experience

Agile Cloud Consulting Wendy is a dynamic and knowledgeable leader with over 20 years’ experience driving sales and customer solutions education technology.  Throughout her career, she has engaged with hundreds of colleges and universities of all types and sizes across…

Meet the Team – Jason Jensen – Senior Consultant

Agile Cloud Consulting Jason Jensen enjoys helping clients transform their business operations with the power of Salesforce platform. With over ten years of industry experience in the non-profit, higher education, and private sectors, Jason has helped clients transition from legacy…

Meet the team – Emad Ezzo – Business Analyst

Agile Cloud Consulting Agile Cloud Consulting was started by Salesforce MVP Sharif Shaalan with a vision of bringing together tailor fit teams for each individual project to ensure success. After years of helping organizations bring together people, process, and technology…

Be Certain Interview: From Data to Decision | Fuel4Marketing & Hyundai

In our digital world, everything is interconnected. However, that interconnectivity does not come natively. People, process, and technology are needed to connect disparate points of data, knowledge, or interaction together into one cohesive picture. Without those in place, marketers miss…

How to Identify Efficiency Optimizations in Your 1st Party Marketing with Datorama’s New Multi-Touch Attribution App

The way we measure marketing efficiency has changed. Whether it’s due to evolutions in the marketing ecosystem, customer behaviors, transparency concerns – this moment calls for a transformation. While access to third party data is deprecating, consumers still expect personalized…