Category: Sales and Marketing

Blogs that target the sales and marketing aspects of Salesforce.

Salesforce Completes Acquisition of Slack: The Future of System to Human Connectivity

Troops Today, Salesforce announced that their deal to acquire Slack has been finalized and the two teams will get to work making their combined vision of making Salesforce “Slack-first” a reality. This is an exciting vision and one Troops has…

NetLine Lead Management Platform

GZ Consulting Buyer-level intent data vendor NetLine rolled out its Lead Management Platform, a SaaS solution for capturing B2B leads and amplifying marketing content.  The Lead Management Platform, which was initially developed for tier 1 B2B media companies, supports centralized…

Pardot Protected Campaign Member Statuses Solution

The Spot For Pardot Get a solution for Protected Campaign Member Statuses in Pardot and step-by-step instructions for installation. We go through all the effort of setting up beautiful Salesforce Campaigns, naming standards and maybe even a hierarchy. The next…

5 Steps to Pass the Pardot Specialist Certification Exam

The Spot For Pardot Whether you’re an experienced Pardot admin or relatively new to the Pardot platform, passing the Salesforce Pardot Specialist Certification exam is a great way to demonstrate your skills and expertise.  In this article, I share the…

ZoomInfo Adds Chorus to Its Product Line

GZ Consulting ZoomInfo has not been shy about acquiring companies in its bid to become a leading revenue acceleration company.  This morning, they announced the acquisition of Chorus.AI, a leading Conversation Intelligence company.  While most of its deals have been…

Sales Tech: Battle for the Modern Revenue Workspace™

SalesLoft Let’s face it: we’re in a Golden Age of Sales Tech with more innovation and promise than ever before. Over the last decade increased broadband infrastructure, SaaS, APIs, and open source code have all helped lower the barrier to…

BNZSA Enters “Hypergrowth Phase”

GZ Consulting European IT Sales and Marketing Agency BNZSA announced that it is enjoying “hypergrowth” with 274% year-on-year revenue growth in Q2.  Bookings are up 176% year-to-date.  It is forecasting 300% annual growth in 2021. During Q1, BNZSA added 25…

Recipe for success: Pardot B2BMA columns to rows

The Spot For Pardot Change your data columns to rows in Pardot B2B Marketing Analytics/Tableau CRM Has this ever happened to you? You wish you could change your Pardot B2BMA data from columns to rows. You have all the Pardot…

Why Customer Service Should Be Part of Your B2B Marketing Strategy

Pardot When it comes to B2B, many leaders already know that the marketing and sales relationship is key to success. The exchange of information between these teams makes it possible to get a full view of the customer and deliver…

5 Ways To Nurture Your Team’s Mental Wellness

SalesLoft First of all, let’s take a collective deep breath. We all need to give ourselves a break. It’s been a rough year-plus. The turmoil, uncertainty, and disruption we’ve all faced has taken a toll on every aspect of our…