Category: Sales and Marketing

Blogs that target the sales and marketing aspects of Salesforce.

ZoomInfo Workflows Enhanced

GZ Consulting ZoomInfo Workflows are natural language statements that follow a trigger/filter/action process. ZoomInfo rolled out an upgraded Workflows product for automating trigger-based tasks.  The service sports a simplified natural-language UI for building workflows “in ways that feel conversational, simple,…

The Ten Commandments of Storytelling – Maury Rogow – Hard Corps Marketing Show #252

The Hard Corps Marketing Show Marketers need to be great storytellers in order to produce great brand stories. But what makes a great storyteller? What are the essential pillars of storytelling? A Thought Leader, Actor, Entrepreneur, Speaker, Feature Film and…

Demandbase ABX Personalization

GZ Consulting Demandbase, which reframed itself as an Account Based Experience platform last month, announced a pair of enhancements to its service: Site Customization and Form Enrichment.  Site Customization lets marketers display “unique site experiences for their target account” based…

Measuring Success: Dashboards, Reports & More!

TaskRay How does your organization measure success for your onboarding, implementation, or installation? There are many different ways to think about this question. Do you know what to measure? Have you defined what it means for your customers to be…

Custom Permission Sets, The Easy Way

TaskRay We understand that not all of our TaskRay customers need to manage permissions to the features and functionalities in our app at a micro-level, but many do. So when Salesforce introduced Permission Set Groups in their Spring 2020 release,…

How Terrapinn Increases Visibility and Engagement with Microsoft Teams & Troops

Troops Terrapinn is a global events company set on promoting innovative ideas and technology across the globe. Through niche exhibitions and conferences, Terrapinn introduces end users to cutting edge resources that make lasting differences in a variety of industries. From…

Outsource Marketing Pros & How to Succeed

Cheshire Impact In Gartner’s CMO Spend Survey Report, it was reported that 22% of a CMO’s budget was allocated towards outsource marketing, vendors and agencies. With almost a quarter of budget up for discussion, it is no surprise that the…

How to Use Billable Forecasting to Improve Your Resource Management

TaskRay In our last blog post Resource Forecasting: Why You Can’t Live Without It, we provided a helpful overview of Resource Forecasting with an explanation of the importance of this process and tips on how to get started. In this…

Pardot Security and Privacy: Our Commitments to You

Pardot Sometimes I like to say that no one purchases Pardot because they want a security solution; they do it because they want a secure solution. One of the attractive features of our cloud model is that Salesforce engineering experts…

Making Moves Management – Pardot Life Hacks – #44

Pardot Life Hacks A Salesforce Marketing Champion, 5x Salesforce Certified Ohana Member, Portland Oregon Nonprofit User Group Co-Leader,