Category: Sales and Marketing

Blogs that target the sales and marketing aspects of Salesforce.

Top 8 New Features from Salesforce’s Summer ‘21 Release Notes

The Spot For Pardot Salesforce just gifted us with their Summer 2021 Release Notes, and our team is— to say the least, ecstatic. With so many new Pardot updates, users and administrators can now optimize their workflow, prevent tedious nuances…

Webinar Video: Why We Bet Our Careers on Customer Onboarding

TaskRay Thanks for your interest!   Want more information? If you’re ready for a customer onboarding solution on Salesforce that will help your company deliver a killer customer experience from day one, TaskRay may be the perfect fit. To learn…

Using the Wait Until API Event Activity in Journey Builder

The Wait Until API Event Activity is a new Journey Builder activity released as part of the April 2021 Salesforce Marketing Cloud Release. It allows you to create a real-time experience for contacts by allowing an external event to trigger…

Stewards of Brand – Jonathan Rowe – Hard Corps Marketing Show #254

The Hard Corps Marketing Show A Marketing Thought Leader, Author, Former Professor, CMO at nCino, Jonathan Rowe, discusses best practices for building and defining your brand internally and externally.   Takeaways: “Before and while doing marketing activities ask yourself the…

Podcasts that Fuel Your Content and Build Your Brand

Cheshire Impact Two challenges that B2B marketers have to overcome is having enough content and spreading brand awareness. One of the solutions is right in front of them, it is podcasts. However, when people are asked to speak on podcasts…

The Guide to Paid Digital Advertising – Pardot Life Hacks – #46

Pardot Life Hacks A Salesforce Marketing Champion, Irvine Pardot User Group Co-Leader, Marketing Campaign Manager at Restaurant365, Brittany

Webinar Video: April Overview

TaskRay Thanks for your interest!   Want more information? If you’re ready for a customer onboarding solution on Salesforce that will help your company deliver a killer customer experience from day one, TaskRay may be the perfect fit. To learn…

The Power of Podcasts – Mark Colgan – Hard Corps Marketing Show #253

The Hard Corps Marketing Show Podcasting is one of the best ways to grow your audience, attract inbound leads, and share a message or thoughts with people around the world. Is your company creating podcasts?  A Thought Leader, Mentor, Entrepreneur,…

Spring ‘21 Release Feature Highlight: Accounts as Campaign Members (Beta)

Cheshire Impact You ask, they answer. As a part of this year’s Spring ‘21 Pardot release, you can now track Accounts as Campaign Members to support your account based marketing efforts. This is a Beta feature that is available to…

Getting Started with ABM – Pardot Life Hacks – #45

Pardot Life Hacks A Marketing Strategist, Salesforce Pardot Expert, Speaker, Senior Solution Engineer at Salesforce, Kathryn Ryan, shares