Category: Sales and Marketing

Blogs that target the sales and marketing aspects of Salesforce.

Onboarding For Impact: An Executive Guide To Customer Success

TaskRay Customer success begins with onboarding. If a new customer doesn’t understand how to use your product or service, they won’t remain a customer for very long. However, most companies don’t invest in onboarding, creating gaps in the customer experience…

The Neuroscience of Onboarding

TaskRay By Donna Weber, author of Onboarding Matters: How Successful Companies Transform New Customers Into Loyal Champions Did you know it matters how new customers feel and what they think when they purchase your product? I didn’t, until Customer Success…

Webinar Video: July Overview

TaskRay Join us for an inside look at how TaskRay’s customer onboarding solution can help your team build a successful and scalable onboarding program. Want more information? If you’re ready for a customer onboarding solution on Salesforce that will help…

Sales Tech: Battle for Sales and Revenue Mindshare

SalesLoft Let’s face it: we’re in a Golden Age of Sales Tech with more innovation and promise than ever before. Over the last decade increased broadband infrastructure, SaaS, APIs, and open source code have all helped lower the barrier to…

Why Customer Service Should Be Part of Your B2B Marketing Strategy

Pardot When it comes to B2B, many leaders already know that the marketing and sales relationship is key to success. The exchange of information between these teams makes it possible to get a full view of the customer and deliver…

Masking PII data for display with AMPscript

There are many use cases, especially in the transactional space, where sometimes there is a need to display partially masked data to the end-user – exactly in the same way as you would see it when logging in to Marketing…

The Pardot Journey: Dannielle Pope – Pardot Life Hacks – #48

Pardot Life Hacks An Innovative Leader, United States Army Veteran, Director of Innovative Technology at America’s Warrior Partnership,

The General of Generalists – Joanie Wang – Hard Corps Marketing Show #255

The Hard Corps Marketing Show A Thought Leader, Collaborator, Conversationalist, Director of Marketing & Brand at Expensify, Joanie Wang, breaks the stigma behind becoming a generalist over a specialist.   Takeaways: “My career has been cultivating different skills because of…

How to Succeed as a Marketing Team of One – Pardot Life Hacks – #47

Pardot Life Hacks A 3x Salesforce Certified Ohana Member, Salesforce Marketing Champion, Marketing Technology Optimist, Senior Marketing Operations

Be Certain Interview: From Data to Decision | Fuel4Marketing & Hyundai

In our digital world, everything is interconnected. However, that interconnectivity does not come natively. People, process, and technology are needed to connect disparate points of data, knowledge, or interaction together into one cohesive picture. Without those in place, marketers miss…