Category: Sales and Marketing

Blogs that target the sales and marketing aspects of Salesforce.

How Terrapinn Increases Visibility and Engagement with Microsoft Teams & Troops

Troops Terrapinn is a global events company set on promoting innovative ideas and technology across the globe. Through niche exhibitions and conferences, Terrapinn introduces end users to cutting edge resources that make lasting differences in a variety of industries. From…

Pardot Security and Privacy: Our Commitments to You

Pardot Sometimes I like to say that no one purchases Pardot because they want a security solution; they do it because they want a secure solution. One of the attractive features of our cloud model is that Salesforce engineering experts…

How to Identify Efficiency Optimizations in Your 1st Party Marketing with Datorama’s New Multi-Touch Attribution App

The way we measure marketing efficiency has changed. Whether it’s due to evolutions in the marketing ecosystem, customer behaviors, transparency concerns – this moment calls for a transformation. While access to third party data is deprecating, consumers still expect personalized…

How to Build Sales Cloud Task Queues to Manage Timely Sales Follow-ups

Pardot Does a good proportion of your business come from renewals?  Do you ever worry that you’re letting renewal business slip through the fence?  Do sales managers struggle to gain visibility into the hard work your reps are doing?  If…

Datorama Multi Touch Attribution App

Salesforce Marketing Cloud YouTube

Humanizing Marketing: Episode 2 – How to Create a Unified Customer Profile

Marketing Cloudcast You can’t achieve empathy and personalization at scale unless your data game is sound. In episode 2 of our Humanizing Marketing series, hosts Tina Rozul and Marty Kihn are joined by David Raab, founder of the Customer Data…

Humanizing Marketing: Episode 1 – Why Empathy is Crucial in Digital Engagemen‪t‬

Marketing Cloudcast Our new Marketing Cloudcast series explores the intersection of technology and human connection in brand messaging. Specifically, how do you build a data-driven model that delivers relevant, personalized messages to customers and prospects? In episode 1, hosts Tina…

Planning for your Pardot Business Unit Implementation

The Spot For Pardot Implementing Pardot Business Units (PBUs) is like putting together a very intricate puzzle where you have to analyze each piece before putting it into place. There are a lot of moving pieces in a PBU implementation,…

Customer 360 Audiences Connector with Tableau

Salesforce Marketing Cloud YouTube

Marketing Cloud Package Manager

Salesforce Marketing Cloud YouTube