Category: Salesforce Acquisitions

News from companies that merged or acquired by Salesforce.

Salesforce Integration: Xplenty and Heroku Connect

Heroku Here at Xplenty, we have a number of customers who use Xplenty’s Heroku Add-on with Heroku Connect to enable Salesforce integration at their organization. Since Xplenty and Heroku Connect both provide a bi-directional data connection to Salesforce, you might…

MuleSoft and Slack embody the composable enterprise

MuleSoft It’s a momentous day for us. Salesforce has officially acquired Slack after the initial announcement was made back in December 2020. Personally, I am very excited for what the future holds with Slack as a Salesforce company, and I…

Enhance your customer journey with MuleSoft Accelerator for Retail

MuleSoft Delivering a personalized customer experience has never been more important, especially with the rise of digital commerce. Consumers are in the driver seat when it comes to where they choose to spend their money and their patience with one-size-fits-all…

Tableau partners with the government of India to build students’ data skills

Tableau KJ Kim Manager, APJ Community Kristin Adderson July 19, 2021 – 11:09pm July 20, 2021 Data skills are important for all. It’s one of our guiding principles at Tableau and why we support students and instructors around the globe…

How to measure, mark, and build a data-driven organization

Tableau Jeremy Blaney Director, Tableau Blueprint Kristin Adderson July 19, 2021 – 3:59pm July 19, 2021 The call to build a data-driven organization is as loud as ever. But how do you do so in a, well, data-driven way? Where…

Why your workforce needs data literacy

Tableau Forbes BrandVoice Kristin Adderson July 19, 2021 – 1:52pm July 19, 2021 Editor’s note: This article originally appeared in Forbes. Organizations that rely on data analysis to make decisions have a significant competitive advantage in overcoming challenges and planning…

4 factors to measure and enhance innovation with modern enterprise integration

MuleSoft Let’s start with some facts:  Fact 1: Innovation is the lifeblood of organizations; upwards of 10% of revenues are spent annually on it and in some industries the percentage is even higher. According to Mckinsey research, global R&D expenses…

4 Marketers on the Future of Marketing Data

Datorama 2021 is poised to be a seismic shift for marketing measurement. Marketing and customers are both undergoing a rapid digital transformation; and balancing those needs requires balancing a dual set of imperatives. Marketers must personalize every marketing moment while…

Be Certain Interview: From Data to Decision | GumGum

Datorama Company: GumGumName: Hanna MortazaviTitle: Senior Ad Operations Specialist With great data comes great responsibility (and data preparation headaches, data aggregation issues, and long time to insight). In our increasingly digital world, this axiom has never been more relevant. In…

How a Shark Tank Pitch Led Zoobean’s Founders in an Unexpected Direction

Heroku Every entrepreneur wonders: “Will my startup sink or swim?” When Felix Brandon and his wife Jordan Lloyd Bookey launched Zoobean, a startup focused on children’s reading, they found themselves swimming in rough waters early on. A few months after…