Category: Salesforce Acquisitions

News from companies that merged or acquired by Salesforce.

4 Marketers on the Future of Marketing Data

Datorama 2021 is poised to be a seismic shift for marketing measurement. Marketing and customers are both undergoing a rapid digital transformation; and balancing those needs requires balancing a dual set of imperatives. Marketers must personalize every marketing moment while…

Be Certain Interview: From Data to Decision | GumGum

Datorama Company: GumGumName: Hanna MortazaviTitle: Senior Ad Operations Specialist With great data comes great responsibility (and data preparation headaches, data aggregation issues, and long time to insight). In our increasingly digital world, this axiom has never been more relevant. In…

How a Shark Tank Pitch Led Zoobean’s Founders in an Unexpected Direction

Heroku Every entrepreneur wonders: “Will my startup sink or swim?” When Felix Brandon and his wife Jordan Lloyd Bookey launched Zoobean, a startup focused on children’s reading, they found themselves swimming in rough waters early on. A few months after…

Enhancing Security – MFA with More Options, Now Available for All Heroku Customers

Heroku Customer Trust is our highest priority at Salesforce and Heroku. It’s more important than ever to implement stronger security measures in light of increasing security threats that could affect services and apps that are critical to businesses and communities….

See You Again Soon – from Salesforce’s Site

Evergage As we shared recently, Evergage is now the new and improved Salesforce Interaction Studio. It’s an exciting, new chapter for our team, our customers and the industry – where we can bring “The Power of 1” to many more…

Where Do You Stand with Cross-Channel Maturity?

Evergage Have you ever had experiences and interactions across a brand’s channels that just don’t connect? Maybe you bought something on a favorite retailer’s website… yet you’re still followed by ads for it across the Internet. Or maybe, after filling…

Noteworthy Personalization Stats: Salesforce’s 6th State of Marketing Report

Evergage Customer data can provide the foundation for relevant, empathetic and individualized engagement. That fact is underscored in Salesforce’s State of Marketing report – released in its 6th edition in May – where 78% of marketers describe their customer engagement…